You gotta spend money to make money, and at the onset of his recording career, 2 Chainz understood this rule well.
In a new interview with The Ringer, the veteran Atlanta rapper revealed that he bought a tour bus before signing his first record deal.
“One thing I learned through the streets is that a slow roll is better than no roll, right?” he said. “I learned that something is better than nothing … I’d had a song called ‘Boo.’ I just called it ‘Boo.’ I ended up buying a tour bus off some of these records. I bought a tour bus before I had a record deal because I just ate the Chitlin’ Circuit up. I made over $1 million doing the Chitlin’ Circuit. So I understood how local artists could be so rich and successful in the small area because the South really takes care of their artists.”
The lesson here is twofold. Firstly, never discount your local scene. When you’re coming up, your local scene can make or break you, and in the case of 2 Chainz, it certainly made him into quite the rich and successful man. Secondly, invest in your career. Always. In 2016, Jeezy said much of the same: put the money back in yourself and you will see dividends.
Good for 2 Chainz, who just released his fifth studio album, Rap or Go to the League, and yes, it’s very good.